According to social media consultant Matt Navara, the company is currently working on adding a 5-minute duration for videos, and 10-minute videos could also be possible soon, according to him.Īll this leads us to believe TikTok is aiming high and trying to beat its competitor YouTube.

TikTok has been updating its social media platform with features recently, and the most recent one we reported on was a possible longer video limit for uploaded videos.

TikTok's popularity and feature set is growing Additionally, the report has highlighted another winner in the past year, and it is Snapchat, which saw its downloads outside the US grow by nearly 30% since the previous year and by 45% from two years ago. Livestreaming allows the engagement for these social apps to grow, and therefore sets users up for more spending, adds App Annie. TikTok also lets viewers tip creators with 'coins', which is in a way similar to Twitch's 'bits', and YouTube also has similar tipping solutions for its live streams. Additionally, viewers can also purchase a subscription to the creator's channel, where they can get subscriber-only benefits and content. For example, the popular gaming website Twitch lets viewers purchase 'Bits', a form of virtual currency, which they can use to 'cheer' streamers on the platform during a live stream.

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